Rolls-Royce regional director for Asia Pacific, Paul Harris told Malaysian journalists that the company is working on several new models for the future and when asked whether the brand would build an SUV, a segment that is increasingly popular among premium brands, he said that nothing has been ruled out.
He added that the new and modern Ghost platform will be the basis for the new product but refused to be drawn into the specifics of whether it will be an SUV or not.
"We understand that the SUV segment is popular among premium car buyers and we have not ruled anything out but what is important is that any product that the company makes will have to be a genuine Rolls-Royce.
"The Ghost has made the brand more accessible to more people, not just in terms of the price but also the image of the model and how people can accept the car and the brand and the success of the smaller car is partly because it is a genuine Rolls-Royce," he added.
He added that the new and modern Ghost platform will be the basis for the new product but refused to be drawn into the specifics of whether it will be an SUV or not.
"We understand that the SUV segment is popular among premium car buyers and we have not ruled anything out but what is important is that any product that the company makes will have to be a genuine Rolls-Royce.
"The Ghost has made the brand more accessible to more people, not just in terms of the price but also the image of the model and how people can accept the car and the brand and the success of the smaller car is partly because it is a genuine Rolls-Royce," he added.
Rolls Royce Pics
Rolls Royce 2010
Rolls Royce Phantom
Rolls Royce Nice
Rolls Royce Cars
No comments:
Post a Comment